Research of the features of the structure of value orientations for different types of network personal identity

The article discusses the value-semantic foundations of the formation of a person’s network identity in the conditions of Internet communication. The potential of the virtual educational environment of the university and online communities in the development of personality is analyzed. The role of the axiological approach and its use in organizing the pedagogical process at a university, as well as the system of values and value orientations in the formation of an individual, goal setting and choice of life priorities is considered. The results of an empirical study of the axiological component of a person’s network identity in a virtual educational environment are presented.