The historical heritage of Sarepta in the formation of the tourist brand of Volgograd

This article examines the importance and influence of the historical heritage of Sarepta on the formation of the tourist brand of the city of Volgograd. The article analyzes historical facts and events related to Sarepta, and their role in the formation of the tourist brand of Volgograd. The study also highlights the role of museums, workshops and other tourist sites dedicated to Sarepta in attracting tourists and creating a unique atmosphere of the past. Based on the analysis, the article offers practical recommendations for the development and popularization of the museum-reserve "Old Sarepta". The study aims to contribute to a deeper understanding of the significance of historical heritage for the development of tourism and support sustainable tourism growth in the region.