The study of aspects of consumer behavior of children target group based on the cluster approach
Автор: Tsoi M.E., Shchekoldin V.Yu.
Журнал: Вестник Алтайской академии экономики и права @vestnik-aael
Рубрика: Прикладные исследования социально-экономических процессов
Статья в выпуске: 4 (27), 2012 года.
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The paper includes results of study of children's and adolescent's consumer behavior as a specific target group based on method of the isolation of homogeneous groups of consumers with the help of cluster analysis.
Consumer behavior, child and adolescent target group, the decision to buy, market segmentation, cluster analysis
Короткий адрес: https://sciup.org/142178777
IDR: 142178777
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