Economy of experience in the dynamics of modern culture

The concept of "experience economy" and its representation in the dynamics of modern Western culture are considered. The processes of changes in the content and structure of cultural consumption, occurring in close connection with the general system of economic consumption, must be analyzed as a component of the general cultural dynamics. The most important of these changes, the author considers the transition from the commodification of material resources to the commodification of human time and experience (achievements, emotional experiences and impressions). This transition is provided by cultural industries aimed at typical processes of including individuals and social groups in the development of cultural values, including in the format of various standardized social and cultural services. Based on the analysis of modern cultural industries and changes in the system of cultural consumption, it is concluded that the economy of impressions, as one of the key spheres of society's life, creates an emotional and sensory coloring of cultural phenomena, which is most fully expressed in the general satisfaction of a person with his own existence. Thus, the main feature of the experience economy is that it is based on the exchange of cultural experience for money. Objective changes in the structure of consumption in developed capitalist countries inevitably set in motion all components of the processes of cultural dynamics, significantly change the social regulatory capabilities of culture. The considered changes in the system of culture, caused by the formation of a new economy of impressions, in the near future may become significant determinants of cultural dynamics.