Explicit ways of expressing positive manipulative communicative demonstrativeness

The article identifies verbal and non-verbal means of expressing positive manipulative communicative demonstrativeness. The relevance of the chosen topic is due to the lack of research on the problem. As a result of the study, it is established that this tonal variety represents an emotionally-stylistic form of influence on the recipient, which is characterized by an exaggerated positive representation of the speaker's image, the accentuation of the dominant constructive emotion expressed through semiotic polymodality means. It is shown that manipulative demonstrativeness is actualized in speech products through the use of various linguistic and non-linguistic means. It is noted that linguistic means include persuasive and exaggeratory speech strategies, hyperbolic meliorative tropes-accentuators (epithets, comparisons, metaphors, semantic antithesis, antithesis) and adverbs, positive epithets, emotionally charged phraseological units with a positive component, cliched phrases, emotionally positive verbs, syntactic constructions with homogeneous parts of a sentence. Non-linguistic means consist of material signs of social prestige, positive sign elements of poses and body movements, as well as peculiarities of the speaker's appearance.