The aesthetic component of communicative space of culture (on the example of the Kaliningrad regional subculture)

This article analyzes the aesthetic component of communicative space of culture. In the conditions of the aesthetic turn happening in modern culture shown in strengthening of attention to expressiveness, sensuality, concreteness the role of esthetic factors of communication increases. Naturally in this context the appeal to a problem of expression and a perception problem. Ways of designing of sense and the subsequent his perception are esthetic. Work of the imagination, but not mind, production of images, but not concepts, knowledge surrounding more individually, subjectively is their cornerstone. Esthetic information has more personalized character and defines internal states of the subject. The communication using esthetic potential is followed by emotional experiences that allows it to become more effective, strongly to fix in memory of the subject, information received by it. The most successful expressions become formulas, stereotypes,fixed in communicative space of culture, becoming identity markers. The author shows specifics of esthetic communication on the example of the Kaliningrad regional subculture which represents a unique sociocultural phenomenon in modern Russia.