Communicative and axiological approach in the implementation of musical and theater creativity

The object of research - musical theatricalization, acting as a genre class, which has stable and mobile genre features (the axial are musical and theatrical beginning, the synthesis of which may appear in different forms, changing the ratio of musical and theatrical means of expression); subject - communicative-axiological aspects of the implementation of musical and theatrical creativity; purpose - development of communicative-axiological approach to the study of musical theatricalization. Methodological approaches used in the study: conceptual, systematic, integrated. Scientific novelty is due to the introduction of an original methodology, allowing a new approach to the study of the phenomena of musical theatricalization, both past and present. Communicative-axiological approach is based on the conjugation of the concepts of communicative and axiological approaches in the same research field. The totality of research methods leads to the study of certain communicative situations in which, as a result of the interaction of communicants in the aesthetic and socio-cultural space there is a transfer of information from one subject to another and the field of different values, due to social, professional and personal factors is formed. Communicative-axiological approach implies a comprehensive study of the phenomena of creative activity, focused on identifying aesthetic and anthropological value. The approach unfolds within the receptive dialogic paradigm, according to which in the process of realization of musical theatricalization there is perception of the figurative plan of events of a specific situation and simultaneously processing and translation of the already updated content. In this way, «effective experience» is carried out and initially subjective meanings penetrate into intersubjective space, thereby determining the process of formation of the value orientations of the individual.