Communicative potential of digital art: cultural and historical paradigms and practices

The article focuses on the issues of artistic communication in the modern exhibition environment conditioned by the use of digital technologies in contemporary art. Particular attention is paid to such characteristics of modern digital art as virtuality, interactivity, hyperrealism. These features of digital art are considered on the example of art practices of the interactive contemporary art gallery Mori Building Digital Art Museum (Japan, Odaiba), the digital art museum Atelier des Lumière (Paris, France), as well as the Artemyev art space at the Moscow State Conservatory. P.I. Tchaikovsky and the digital art center Artplay Media (Moscow). The study of the communication and value meanings of the artistic practices of contemporary art, the processes of virtualization of the socio cultural environment, the expansion of information platforms, the computer hybridization of media, the interaction of traditional and digital forms of art within modern culture makes it possible to identify new value meanings and prospects for this interaction. At the same time, understanding these processes is necessary to discern the threat of unwanted social and cultural transformations the substitution or possible loss of the deep ontological foundations originally embedded in works of art, and the dehumanization and desacralization of culture.