The conception of V.I. Shakhovsky's emotiveness in the context of studying the communicative stylistics of the text

The fundamental principles of the conception of emotiveness of V.I. Shakhovsky are considered in the context of the anthropocentric, communicative and cognitive approaches to the text as the form of the communication and the reflection of the author’s individual style. There is analyzed the role of the linguistic theory of the emotions in the development of the communicative stylistics of the text considering its basic directions: the theory of regulativity, the text associations and the semantic evolution of the text.