The marketing conception in the system of continuous vocational training

The article discusses the basic theses of the author's marketing conception in the system of continuous vocational training. The education marketing is presented as a form of management activity on coordination and balancing of the interests of such subjects of educational space as educational institutions, consumers of educational services, employers, and the state. The leading conceptual idea is based on the use of the educational marketing in the complex implementation of the principle of continuous professional training. On the methodological level the conception is based on the axiological, acmeological, synergetic, system, cultural approaches implemented with taking into account the principles of humanization, integration, complex nature and continuity of vocational training.