Conceptualization of the proper name on the material of the English business neologisms

In the article proper names in the structure of the English neologisms are considered. Antroponymics studies first names, surnames and nicknames of people. Literary antroponyms, mononyms, proper names and surnames are distinguished among the business neologisms. Neologisms in the structure of surnames and personal names contain denotative and connotative meanings. The literary neologisms prevail among the English neologisms of the economic sphere and their denotations are characterized by figurative markedness.