Conceptual structural metaphors in the titles of the Russian and Chinese commercial news

The article deals with the classification of the basic types of the conceptual metaphors. There are analyzed the basic metaphorical models at the example of the titles of the Russian and Chinese commercial news, there is conducted their comparative analysis. The author substantiates that it is possible to reveal the similar ways of the formation of the metaphorical models in the economical discourse of the Russian and Chinese languages.