Crisis of «the played origin» of modern culture

In the XX century of people and society as a whole are involved in infinite game of search all of new objects of consumption in material and spiritual spheres. Any sense, process, the culture phenomenon объективируется, turns into consumer goods. The space of culture turns into the game dramatized platform, on the one hand, helping to separate from daily occurrence, on the other hand, taking away the modern person from the vital issues demanding the decision. The game beginning penetrating modern culture, defines borders of realization of opportunities and needs of the person. In these cultural and historical conditions the corresponding type of the personality possessing average qualities of the one-dimensional person is formed. Such person focused on process of consumption, is a convenient material for political, ideological and other manipulations.