Culture and civilization: conformity and nonconformity in modern Russia

The article attempts to examine the status of cultural and civilized development factors in modern Russia. The analysis introduces a wide range of social and cultural, political, economic, cultural and economic processes of globalization and cultural trends. The author notes a change of mentality and a shift arhitepicheskih dominant among Russian youth, fixing elements of their cultural "social degradation" and "spiritual marginalization". At the same time, a change in estimates of such phenomena as "citizen of the world", "Cosmopolitan", "People of the Earth." The article analyzes the correlation with respect to the meaning of "archetypes" and the mentality of contemporary cultural flows, commented on some of the cultural practices of modern Russia (print, film, TV). The author argues that the determining today's time advocate civilized processes. They put forward the concepts of the current "axial age stories" national idea, regarded social and cultural technologies of the civilized development of the country - its various aspects, manifestations; celebrated nature and forms of cultural and civilized relationship dynamics.