Cultural industries as a "different reality"

The article is devoted to an analytical description of the special virtual reality that is created by cultural industries. According to the author, cultural industries are an expression of massive work with the consciousness of large post industrial capital interested in profit and influencing the entire range of user beliefs. The huge technical and information capabilities of cultural industries make it possible to simultaneously reach vast audiences, which allows you to trade effectively and influence consciousness. Unlike traditional pastimes, when people themselves participated in cultural entertainment and cultural creativity in their daily routine, cultural industries create an exclusively passive audience of recipients who only passively perceive what is broadcast to them from screens and monitors. And they broadcast the image of a special reality that does not look like ordinary life, but claims to be its best model: this is reality, seductive, fascinating, expressive. The alluring virtual reality of modern media simultaneously flatters the ego of the viewer and listener, and imperceptibly turns it into a buyer, consumer. The following features of this reality are highlighted: it hypertrophs all emotional and sensual images, offering recipients either heaven, hell, or adventure; it mixes different spheres of public life and destroys any hierarchical relationships, virtually making any form of self affirmation available to the user; she rejects closeness and intimacy, putting everything "for sale", she is characterized by self boasting, vulgarity and tactlessness towards Others; she gradually displaces a person from her sphere, forcing the consumer viewer to join the field of interaction of information robots (AI).