Cultural industries as a factor in the formation of the everyday consciousness of a modern person

The article is devoted to the issue of interaction between everyday human consciousness and cultural industries characteristic of the modern world. At the beginning of the article, the concepts of everyday consciousness and worldview, which is understood as its core, are considered. The worldview includes such components as a picture of the world, which presupposes the presence or absence of metaphysical ideas about the transcendent; a view of human nature, including as “negative” or “positive”; a set of leading values, as well as in an individual mode the presence of personally developed life goals and plans. The author notes that if in traditional societies the worldview was traditionally formed in the current personal experience, regulated by tradition and religion, in direct communication, then the beginning of the book era introduced the moment of mediation by the printed word, although it formulated the ideal of everyday consciousness as the consciousness of an integral active personality. However, the emergence of a modern market society was accompanied by the emergence of cultural industries, anonymous indirect influence on huge masses of people for the purpose of making a profit. Accordingly, the worldview of the masses here is purposefully created with an orientation towards the “human consumer”, and not towards the autonomous figure. The article describes the leading features of cultural industries associated with the professional creation and dynamics of disseminated views (fashion). Further, we are talking about the fact that it is impossible to completely avoid the influence of cultural industries, due to the emergence of an amalgam of personal experience and experience mediated by the media. However, the author points out the need, on the one hand, to compare personal experience with “electronic voices”, and on the other, the importance, in particular for Russia, of humanizing the work of cultural industries.