Cultural differential of creativity: theoretical foundations for studying subjects’ creativity in dynamic cultures

Introduction. In today's rapidly evolving cultural landscape, it is crucial to examine the existential tendencies of creativity development and explore the dynamics of creative personality within dynamic cultures through a system-dynamic approach. Aims. This study aims to analyze the specifics of creative personality in dynamic cultures and the methodological principles underlying the author's methods within the context of modern creativity concepts. Theoretical foundations. The system-dynamic principle in the research of creativity in cultural contexts involves three key aspects: examining the complex dynamic unity of creativity and personality adaptation in culture; employing multi-measurement methodologies; and advancing creativity research from differential psychology to personology, focusing on revealing the uniqueness of creators. Results. “Cultural differential of creativity” presents theoretical foundations for studying subjects’ creativity in dynamic cultures based on the methodological principles of differential psychology, with a focus on uncovering the uniqueness of personality in creativity. The main invariants representing the dynamics of creative personality were considered, namely the “transcending effect”, which is an essential dynamic characteristic of creative personality; “ambivalence of experience”, or personality ‘hyperfunctioning’; subjective positions in culture (symbolic and narrative aspects of activity and communication); and subjects' reflection of role and sociocultural identity in creative activity. Conclusion. Our findings suggest that the differential psychology approach to studying creativity in dynamic cultures focuses on identifying resources for adaptive and innovative creativity.