Logistics activities of marketplaces in the economic space of Kyrgyzstan: analysis of formation and transition to the phase of mature competition

The article provides a comprehensive analysis of the development dynamics of cross-border marketplaces in the Kyrgyz Republic for the period 2023-2025. Particular attention is paid to comparing the operational strategies of Wildberries, Ozon and AliExpress, their role in integrating local manufacturers into international trade, as well as logistics and fiscal challenges. The study is based on statistical data, company reports and regulations of the Kyrgyz Republic, with an emphasis on the evolution of each player's market position in a three-year retrospective. The analysis of the dynamics of the development of marketplaces in Kyrgyzstan for 2023-2025 made it possible to draw conclusions where the main recommendations for challenges for further development lie in the plane of dialogue between business (marketplaces) and the state aimed at unifying customs procedures. The results of the study can be used to develop strategies for the sustainable development of cross-border marketplaces and increasing the economic sustainability of the integration of local producers into international trade.