Marketing as a tool for improving the validity of management decisions in real estate agencies

This article examines marketing and marketing activities as a management function that can determine not only a company's market but also its production policy. The study revealed the role of marketing for real estate agencies at the current time and in the current situation in the DPR, which necessitates the development and implementation of not only proposals for improving marketing activities in the DPR real estate market but also measures to enhance competitiveness. To organize an effective marketing policy, it is necessary to review priorities in line with the requirements of a modern marketing approach and focus primarily on a value-based marketing policy, which includes: maintaining an honest and transparent dialogue with clients and partners, responsiveness, and a willingness to provide comprehensive answers to questions. Building a marketing system will allow for the coordination of management and staff, as well as advertising campaigns, promotions, events, seminars, exhibitions, and training programs.