Marketing assessment of the impact of corporate social responsibility on the development of petrochemical business

The trend of development of corporate social responsibility in modern business conditions is becoming key. Corporate social responsibility from the point of view of marketing evaluation is based on the concept of holistic marketing, involves the concentration of marketing efforts on internal and external positioning. The purpose of the article is to substantiate the need for a marketing assessment of corporate social responsibility. In this paper, the author explores the marketing assessment of corporate social responsibility aimed at constructing strategic prospects for the development of the petrochemical business.