Marketing aspects of strategic management of the organization's relationships with stakeholders

The article examines the problems of managing the organization''s relations with stakeholders. The author shows the importance of effective interaction of the enterprise with stakeholders in order to ensure its competitiveness and characterizes the marketing tasks arising in the process of developing ancorporate strategy taking into account the interests of stakeholders. The article also offers a model for the formation of corporate strategy, including the adoption of decisions relating to interaction with stakeholders.