Marketing methods for integrating cultural and educational services in a megalopolis

The purpose of this study is to identify and analyze the possibility of using marketing methods for integrating cultural and educational services in a megalopolis. The objectives of the study include determining the role of the metropolis as a center of interaction between cultural and educational services in historical and modern contexts, formulating and specifying marketing methods for integrating services, determining the importance of this integration in the socio-economic life of the metropolis. The object of the study is the Municipal Autonomous Cultural Institution House of Culture «Chaika». Research methods: comparison, observation, specification. The result of the study: the development of recommendations for the integration of cultural and educational institutions for cultural centers and similar institutions operating in a megalopolis. The analytical and evidence base of the effectiveness of these methods is presented; the importance of this integration for the population of the megalopolis is determined.