Marketing solutions in the field of online and offline training in higher education

This material is a marketing research on the topic of combining online and offline training in higher education. The current situation is indicative of the high level of computer literacy of applicants enrolling in universities. We studied how the concept of teaching in the student classrooms in Russian universities has changed over time. The main problems of the Russian education at the present stage were identified. In particular, insufficient funding from the state makes it difficult to introduce modern tools. A low level of practical significance of the scientific activity of academic and pedagogical personnel was also revealed. Not many teachers speak foreign languages, and English in particular. The low level of remuneration for teaching staff in most universities of our country should also be noted. The problem of weak involvement of students in the educational process is still relevant today. In order to understand how to increase the degree of students inclusion in research and educational activities, the authors conducted a corresponding marketing study in a number of Moscow universities. Students welcome elements of distance learning, they like to perform a number of practical tasks in the Internet environment, and they would gladly participate in online forums with teachers. It should be noted that the knowledge of the basics on educational services marketing will help higher educational institutions to optimally model a mix of traditional and telematic education, depending on the specifics of a particular educational program, as well as on the capabilities of each university.