Fancy "selfie" as the embodiment of the motif presentation I (the phenomenon, its nature and types)

As a central research problem in the article serves as a mask essence of the phenomenon ideas prevailing culture within the framework of consciousness and culture. Appeal to this phenomenon, coexisting with him and justified his presence concepts, products and events, clearly indicates its role in the culture of recent times. Cultural products in the smart-space, built with the help of software, computer technology gained Newest time-sensitive, which are expressed: the nature of internal and external forms of the idea of the mask, the embodiment of the idea of a specific content, the transition from the idea of the mask to its meaning in the culture. The paper presents an analysis of specific forms of culture, born in the smart-space and related products masked era of «high technology».