Mediaeducation "journalism for all" or "profession oriented mediaeducation"?

Media education (media education) - active process of development and self-development with the help of material and means of mass communication (media). In one case it is the formation of information literacy (IL), the other - on media literacy (ML). Since this active process usually takes place at the same time, recently another concept has been actualized - media and information literacy (MIL). Some researchers consider it as an umbrella term, comprising many concepts, which include the lexem "literacy". The term "profession oriented media education", which first was introduced into scientific space by Ukrainian researchers, now is being enriched with new content. This is due to the fact that media is included in the system of higher education in the preparation of specialists for different industries. In the monograph "Media competence of a specialist" is an example of the introduction of profession oriented education in the training of future specialists for editorial sphere. This is stated in the submitted article.