Media education technologies as a tool for developing students' creative potential

The paper explores the role of media education technologies in the activities of school media centers to develop students’ creative potential within the framework of the concept of supplementary education until 2030. The aim of the study is to identify media education technologies that enhance the effectiveness of media centers as tools for fostering media culture, digital literacy, and creative skills among learners. The research methodology is based on the analysis of modern approaches to integrating media education into the educational process, as well as the examination of practical experience in the operation of media centers in schools and supplementary education institutions. The results demonstrate that the use of media education technologies strengthens interdisciplinary connections and increases students’ learning motivation.