Scientific articles
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Economics. Economic science
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Economics in general
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Dynamics of the economy. Economic movement
The mechanism of personnel marketing implementation
Section: Экономические науки
Article in issue: 2, 2023.
Free access
This article is devoted to the study of the mechanisms for the implementation of personnel marketing. HR marketing has a strategic and operational level. The strategic level includes the following process phases: determining the organization's request for the necessary personnel, analyzing the labor market and job seekers, segmenting employees and drawing up a plan to achieve goals.
marketing
\ mechanisms
\ strategy
\ analysis
\ brand
\ plan
\ operational level
Short address: https://sciup.org/14136056
IDS: 14136056 | UDC: 330.354 | DOI: 10.23672/SAE.2023.64.77.001