The mechanism of personnel marketing implementation

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This article is devoted to the study of the mechanisms for the implementation of personnel marketing. HR marketing has a strategic and operational level. The strategic level includes the following process phases: determining the organization's request for the necessary personnel, analyzing the labor market and job seekers, segmenting employees and drawing up a plan to achieve goals.

marketing \ mechanisms \ strategy \ analysis \ brand \ plan \ operational level

Short address: https://sciup.org/14136056

IDS: 14136056   |   UDC: 330.354   |   DOI: 10.23672/SAE.2023.64.77.001