Management of social and cultural environment in the context of value pluralism context

The article analyzes the problems of management of the sociocultural environment arising in the process of interaction with different actors manager culture - bearers of different value systems. Analyzes the quality manager can effectively perform the essential functions (research, critical, normative, control and correction) in the context of pluralism of value systems and heterogeneous cultural context. In particular, the specific provision for the role of the process of reflection in the value of the manager of the cultural environment and the transition from model to model thinking reflection reflection action. As a result, the control process is put forward as the main integrative function of the manager in the field of culture, formed at the intersection of research and regulatory paintings managed process.