Metaforizatcija as a way of development of semantic neologisms in the language of the internet

The purpose of this research work is the detection and consideration of new meaning of the words which often be used in the Internet. In article, the World Wide Web is considered as the special communicative sphere, the special place of the language implementation, as a result of which semantics of used lexical units undergoes the changes, sometimes very substantial. Those new realities that arise in a network need the nomination. The nomination occurs in two ways - the formation of new words or the formation of new meaning in the words that exist in the language. The article is devoted to the last. In this regard, is revealed the main way of transfer of names - metaphor, are considered the reasons of development of new semantics and are given own interpretation of these meanings. The main result of this research work - drawing up own dictionary of words, actively functioning in a network.