Methodological and methodical basics of management of commercialization of hi-tech innovative products based on factors of coordinating interests of producers and consumers

The article deals with problems of management of commercialization of hi-tech innovative products based on factors of coordinating interests of producers and consumers. The genesis of elaboration of methods for control over processes of commercialization of innovations is considered. The requirements to a complex of methods for management of commercialization of hi-tech innovative products are developed. The dynamics of factors of effective management of commercialization in the hypothetical representation of the life cycle of balance of interests of a producer and a consumer is presented. The research hypothesis is formulated. The research objective is a solution of the problem of management of commercialization of products like HTI based on factors of coordinating interests of producers and consumers. It is realized on the basis of the concept of formation of a mechanism and a technique of management of commercialization of products like HTI in the life cycle of regulation of interests balance under the terms of its maxim. The object of research identified a complex of enterprises: producers and consumers, as a system of processes of commercialization of products like HTI in the formed mechanism of coordinating interests of their participants of processes, and a subject, organizational and economic relations arising in the complex and the system. At this investigation stage a conclusion can be drawn that the hypothesis of research is formed as follows: improvement of quality and effective management of commercialization of products like HTI based on factors of coordinating interests of producers and consumers can be achieved due to a matrix model using the complex of methods for regulation of an imbalance in management of commercialization in the life cycle of balance of interests and built in the mechanism of management. Therefore, the solution of the problem of management of commercialization of products like HTI based on factors of coordinating interests of producers and consumers requires development of management methodology.