Impact assessment model of innovation activity on oil and gas company value

This article discusses theoretical bases of innovative activity at the enterprises of oil and gas industry. The main trends of oil and gas complex development are revealed, their influence on business value is update. Besides, the innovations in the field of process and communication management, which ensure the preservation and growth of company value, are considered. The authors highlight the method of concluding contracts as a tool for enhancing the innovative activity of oil and gas industry enterprises based on the results of PBC (Performance-Based Contracts), which provides a high degree of freedom for the contractor to choose how to provide goods or services with stringent requirements to the result, and the inclusion of the contractor in the innovative activity of the customer in order to increase efficiency by reducing costs.The results of qualitative analysis allow to conclude that the company innovative activity influences on capital costs and operating costs, contributing to their reduction. The authors proposed modification of the income approach for assessing the enterprise value based on the notion of a fair price of ordinary share as the basis for determining the value of business operating as a public joint stock company. The main stages of calculating the company value in the oil and gas industry are given.