Distribution of printed products in Russia

Modern technologies, replacing some formats and enterprises in the book market, give new tools that can be used not only to increase profits, but also to carry out a socially significant mission. In this situation, only the cooperation of all strategies will bring high results, where it will be important to take into account segmentation, use of new technologies, creativity and consideration of direct relationships with the buyer through social networks. This article considers book printing in Russia and proposes methods of increasing sales, which should attract more audience, by which to increase not only profits, but also the statistics of the country’s readable population.