Scientific articles
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Applied sciences. Medicine. Technology
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Communication and transport industries. Accountancy. Business management. Public relations
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Publicity. Information work. Public relations
Development trends of brand creation and promotion technologies
Journal: Петербургский экономический журнал @gukit-journal
Section: Рыночная организация экономики и обеспечение ее конкурентоспособности
Article in issue: 1 (5), 2014.
Free access
The article considers basic trends of brand creation and promotion (вranding) development in modern conditions. It also analyses that participants of Russian market have changed their attitude towards вranding.
brand
\ marketing
\ neuromarketing
\ goods advancement
\ вranding
\ trade mark
Similar articles in the section Publicity. Information work. Public relations
Short address: https://sciup.org/140128835
IDS: 140128835
