Scientific articles
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Publicity. Information work. Public relations
Basic principles of creating a competitive brand
Journal: Экономика и бизнес: теория и практика @economyandbusiness
Article in issue: 9-2 (67), 2020.
Free access
This article analyzes the role of branding and the principles of creating an effective brand. The features of branding application in Russia are considered. The main focus is on the importance of the brand building process and its positioning. The basics of positioning delirium are given. The basic principles of branding are given. The largest brands of Russia are considered. A positioning algorithm has been developed. The article analyzes the Russian brand market.
branding
\ positioning
\ image
\ competitiveness
\ market
\ brand management
\ reputation
\ positioning concept
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Short address: https://sciup.org/170182993
IDS: 170182993 | DOI: 10.24411/2411-0450-2020-10726
