Evaluation of the effectiveness of the public procurement logistics
Автор: Vanyushkina Vera V.
Журнал: Вестник факультета управления СПбГЭУ @vfu-spgeu
Рубрика: Инновации маркетинговых моделей и управление покупательским опытом в условиях диджитал трансформации
Статья в выпуске: 3-2, 2018 года.
Бесплатный доступ
The possibility of using the imitational model in the development of the university development strategy is considered. It was noted that the creation of the university's strategy is aimed at the development of the country' s education system. It is substantiated that the marketing forsighting technology allows to focus on the policy of branding of social and ethical values.
Brand, university strategy, social and ethical values, brand management, forsighting
Короткий адрес: https://sciup.org/148319707
IDR: 148319707
