Assessing the investment attractiveness of a company and developing measures to improve it using the example of an educational organization

The paper examines theoretical and practical issues related to assessing the investment attractiveness of an educational institution. A comprehensive approach is proposed, based on a combination of financial, economic, educational, scientific, and institutional criteria. Using Synergy University as a case study, an analysis of key indicators characterizing the level of investment attractiveness is conducted. The main factors influencing its formation are identified, and ways to enhance investment attractiveness are outlined, including diversification of income sources, strengthening human capital, and digitalization of the educational environment. The findings of the study can be applied in the development of strategies for the growth of educational organizations.