Optimization of the assortment of bakery products based on the analysis of consumer markets in St. Petersburg and Chelyabinsk

Автор: Nilova Lyudmila Pavlovna, Naumenko Natalya Vladimirovna, Kalinina Irina Valeryevna, Markova Kseniya Yuryevna

Журнал: Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент @vestnik-susu-em

Рубрика: Управление качеством товаров и услуг

Статья в выпуске: 8 (225), 2011 года.

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The article studies the features of the bakery product market in two megalopolises. The aim of the research was the study of bakery product market structure on the examples of St. Petersburg and Chelyabinsk and its development prospects based on a poll of consumers.

Optimization of the assortment of bakery products, study of consumer market

Короткий адрес: https://sciup.org/147155708

IDR: 147155708

Статья научная