An experimental study into stereotypicality and creativity in test subjects’ actions in the process of metaphorical interpretation of a concept (case study of the concept “student life”)

The article presents a piece of experimental research into stereotypicality and creativity in the speech activity of a person. It focuses on the character of a subject’s linguo-cognitive activity in the process of metaphorical comprehension of a concept. The research identified a considerable degree of typicality in the test subjects’ choices of bases and objects for metaphorical analogies. Non-typical activity in some instances is based not so much on original representation of the target domain in terms of the source domain but on the subjective interpretation of the source domain.