Latest trend in building-up and valuation of customer loyalty programs based on price

Loyalty programs are created maintaining the long-term relations with customers, as well as achieving financial goals. Company's loyalty program is always unique, and helps to valuate the efficiency of the marketing activity of the company. Targets of loyalty programs based on price and non-price loyalty programs are different and there is a difference on the metrics for efficiency valuation between them. Lately virtual loyalty programs are being very actively developed as well as multi-brand loyalty programs on the bases of bank cards, which gather companies from different industries together. Such loyalty programs bring more value to both companies and their customer.