The basic terminology difference between «the management of service» and «service management»
Автор: Dmitrieva Nina Viktorovna
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Маркетинговые исследования в сфере туризма и сервиса: современные формы, методики и инструменты
Статья в выпуске: 6 (44), 2013 года.
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The article considers the main difference between the "service management" and "the management of service ". The necessity of managing the service using traditional technologies is proved. The basic signs of "the management of service" and "the service management" are given. In conclusion, the recommendations for the management of service are formulated.
Service management, service company, providing the needs of the clients
Короткий адрес: https://sciup.org/14057681
IDR: 14057681
Статья научная
