Features of the Emotional Orientation of a Personality with Different Levels of Virtualization

In the context of digitalization, a significant part of an individual's life is transferred to the virtual environment, which influences the formation of digital identity and the transformation of the emotional and motivational sphere. The aim of the study is to analyze the features of the emotional orientation of users with different levels of virtualization. The study involved 68 respondents aged 18 to 35 years. The questionnaire “Personality in the Internet space” and the methodology “Determining the general emotional orientation of a personality” were used. Based on cluster analysis, three types of users are identified: conservative, intermediate, and virtual. The results of dispersion and correlation analysis showed statistically significant differences in a number of parameters. It has been established that hedonistic, communicative, and aesthetic tendencies are most pronounced in the virtual type, while gnostic and praxic tendencies are most pronounced in the conservative type. The data obtained demonstrate the influence of emotional orientation on the nature of digital behavior and the process of digital identity formation.