Ulaanbaatar (Mongolia) citizen attitudes and preferences regarding meat

This article aims to outline factors that influence preferences of meat consumers. The survey is based on interviews of 950 consumers in Ulaanbaatar. The results of consumer preference were obtained by statistical data processing and average score data calculating (ACS) and standard deviation (SD) with SPSS Statistics ver. 25.0 program using Varimax and Principal Component Analysis (PCA) orthogonal rotation principal component analysis method. The results show that the consumer preference regarding meat is based on its outside, which is evident from the data obtained (the mean value was 3.79, SD=1.32). This means that the outside of meat is the most important quality characteristic for Ulaanbaatar consumers. In addition, the analysis of qualitative indicators revealed that consumers pay little attention to the size of fat in meat and factors of its possible environmental contamination.