Specific features of tourism discourse texts

Due to the rapid development of tourism and growing popularity of particular tourist destinations it is still relevant to answer the question whether tourism discourse exists. The present paper has clarified the concept of tourism discourse, its main parameters and characteristics and contains a comparative analysis of examples illustrating peculiarities of tourist texts in Russian and English. The theoretical framework is based on research carried out by G. Dann, N.A.Tyuleneva, N.V. Filatova, A.O. Tsyrempilon and D.Kh. Tsyrenzhapova. The analysis of current literature has shown that a so-called language of tourism exists, it is universal and does not depend on a language it is written in. Some authors have also developed algorithms for translating tourist texts including several consecutive stages. The research results have shown that a tourism discourse is a part of advertising discourse and bears a number of universal characteristics typical for texts written in such languages as Russian and English which are structurally different. These characteristics include the use of imperative mood, comparative and superlative forms of adjectives, emotionally colored (positive) words which aim to affect a prospective tourist (consumer of tourism services). The conclusions made can be applied to translation practice involving tourism discourse texts and further research based on other languages.