From the “King of the Lear” to the “Lady Makbet”: theater and its virtual accompaniment

Previous article "the Time of hamlet and Lear time" the authors were devoted to productions of Shakespeare in the theatres of small cities of Russia the Great Shakespearean productions of Yuri Lyubimov, Robert Sturua made to analyze the contemporary productions of Shakespeare's plays in Samara, Voronezh and Novokuybyshevsk. The authors rely on their own methodology and compare "the chronotope of the city" and "the chronotope of the play". A key concept is "dvoeverie": the action takes place in Shakespeare's time, and at the same time on stage presents numerous signs and symbols of modernity. A collage of times, events, and forms one of the stylistic signs of the productions of Shakespeare in the twenty-first century. In the present article also discusses related forms of PR Shakespearean plays, particularly relevant for provincial theatres. As a useful experience describes the exhibition devoted to German productions of hamlet and was held in the Theatre Museum düsseldorf and Munich. It is also about the special "family" shows, hire famous movies and popular Internet games devoted to Shakespeare. Connecting different communicative forms remains true to the motto formulated by G. M. Kozintsev: "Our contemporary William Shakespeare." Conclusion: "Shekspiriana" the XXI century is being implemented in the performances and accompanying PR programmes: exhibitions, publications, intellectual online games. Focused dialogue about Shakespeare with the audience strengthens and expands the audience of the theatre.