The paradox of rumors: reliability vs. inauthenticity

Rumors are characterized as a channel of mass communication, which is common for the whole socio-speech community: the channel is available for every person who seems to be an active part of its operating mechanism. The rumour channel, whose work can be described by such an idiom as «from mouth to mouth», has a number of features: it is characterized by traditionalism, availability, simplicity, a special activity of a speech producer. Hence the public confidence in rumors takes place. This public confidence covers rumors as a communication channel; the possible doubts about their inauthenticity are aimed at their textual component.