Prospects of application of mobile payment services in Russia: theoretical approach to understanding of factors of distribution

In article determinants of distribution of retail electronic payment services are considered. It is shown that the general and specific characteristics of payment service, and also demographic characteristics of consumer shave impact on perception consumers of new electronic payment services. The major factors influencing acceptance of payment services by the companies of a network of distribution are: at organizational level - feature of activity of the companies which have accepted an innovation (suppliers, intermediaries, etc.), innovative feature soft he companies accepted an innovation and intercompany (network) interrelations. It is necessary to carry to intra organizational factors - personal features of staff of the company, system of the internal help in the company, the relation of employees to innovations.