Prospects for the development of advertising activities in the tourism and hospitality industry

The article shows the prospects for the development of advertising activities in the tourism and hospitality industry. It is established that the sociodynamics of the transformation of advertising communications in the tourism and hospitality industry occurs in such a way that the post-industrial world defines advertising as one of the priority channels of transformation and segmentation of information flows. It is determined that the oversaturation of the cultural field with information is due to the fact that the specification of advertising standards should be generalized, that is, focused on the principles of information integration. It is proved that integration in the context of advertising in the tourism and hospitality industry has systemic, polysystem and supersystem features, which are determined by such factors of tourist activity as services, destinations, cultural tourism and design. This set of marketing mix of integrative principles of advertising is becoming a priority for today’s modern advertising in the tourism and hospitality industry. It is proved that advertising is formed as communication, but communication of a specific type. It was found out that the depersonalization of advertising communication has an additional difference, since the sender is a subject that mediates communication between its real sender - the customer or beneficiary - and the recipient - the target audience.