Mathematical modeling for assessing the economic effectiveness of advertising campaigns
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In this article the problem of defining the economic efficiency of advertising campaign is stated. Economic efficiency is considered as the function of time. Major factors of influence from the general set are singled out.
Advertising, advertising efficiency, economic efficiency estimation, an advertising campaign, model of economic efficiency of advertising
Короткий адрес: https://sciup.org/147155670
IDR: 147155670
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