Improving the quality of social services in modern conditions

The article deals with the problem of quality improvement and social services availability in the conditions of modernization. Leading roles in solving this problem are given to state and public quality control intensification, to the technique of effective methods and techniques transferring from quality management to social services. Particular attention is paid to the necessity of customers` loyalty level evaluation. It is also important to evaluate customers` social services satisfaction index, suppliers certifications, form customer-oriented organizational culture and manage human resources professionally.