Implementation and development prospects of the customer loyalty programs in Russia and foreign countries

Berezka Svetlana Mikhailovna; Березка Светлана Михайловна

Scientific articles \ Economics. Economic science \ Economic situation. Economic policy. Management of the economy. Economic planning. Production. Services. Prices \ Production

Implementation and development prospects of the customer loyalty programs in Russia and foreign countries

Berezka Svetlana Mikhailovna

Journal: Теория и практика общественного развития @teoria-practica

Section: Экономические науки

Article in issue: 1, 2014.

Free access

The loyalty program is one of the most common ways to build the long-term relationships with the customers, but so far there is no unified and decisive opinion on its effectiveness. The article deals with the cases of implementation of the customer loyalty programs and assesses prospects of their development.

crm \ customer loyalty \ customer loyalty program \ customer relationship marketing

Short address: https://sciup.org/14935828

IDS: 14935828 | UDC: 338.33;